ABOUT US
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At Shooting For Success we don’t just develop better basketball players. We grow better people.
We are a youth and elite basketball organization dedicated to helping players develop the right mechanics, a better understanding of the game, and a set of core values to guide them on and off the court. Lead by our SFS Core Values, our organization provides a positive and encouraging environment where athletes foster a strong work ethic and discipline that will serve them well in life no matter where they go or what they do. Our coaches and trainers lead by example. We expect SFS athletes to do the same.
CORE VALUES:
LEADERSHIP, HONESTY, INTEGRITY, DISCIPLINE, SPORTSMANSHIP, RESPECT, CONFIDENCE, RESPONSIBILITY, PERSEVERANCE, COURTESY, JUDGEMENT, WORK ETHIC, COMMITMENT.
OUR COACHES
SFS FOUNDER DAVID DJ JONES
As someone who came relatively late to the game of basketball, I had to work harder and faster than many of my teammates and opponents. Little did I know at the time, I was growing not only a love for basketball that would fuel me to play professionally, but a work ethic that would carry over to my life off the court, as much as on it.
Hard work earned me a scholarship to play basketball at Concordia University. Next, I had an opportunity to play basketball overseas, entering into a professional basketball career that would span over 13 years and take me to Germany, throughout Europe, and around the world. I have had the opportunity to play against true basketball greats such as Dirk Nowitski and have held records for 3-point shots and points scored per game throughout my career.
While playing professional basketball was an incredible dream conquered, I discovered my life goal, one day, when given the opportunity to coach a German youth basketball team. Working with up and coming athletes and sharing my basketball and life experience with them fulfilled me more than winning any game or coveting any new record ever could. Utilizing all that I had learned playing ball to teach others became my true passion. It became the foundation for Shooting For Success.
COACH DEANDRA HAGGRAY
I feel lucky to have come to SFS with a wealth of basketball experience, having played basketball from the third grade through college. I grew up in San Antonio and was named all-city point guard while a four-year starter at Douglas MacArthur High School. While pursuing my love for biology at Texas Lutheran University and later UTSA, I also discovered a passion for coaching basketball, helping kids achieve their dreams on and off the court by teaching them to train and play with integrity, discipline, and confidence.
COACH ALEX JONES
Alex Jones, originally from Alpharetta, Georgia, grew up with a passion for basketball instilled by his father, a former Division I player at Butler University. Inspired by his favorite player, Chris Paul, Alex quickly excelled as a point guard and earned a Division I scholarship offer by ninth grade, after becoming the first freshman to start on Alpharetta High School’s varsity team. Leading a senior-heavy team to Georgia’s Elite 8 alongside future NBA Champion Devontae Cacok marked a turning point, propelling Alex toward a standout high school career that included 1,200 points, a state championship, and 15 Division I offers. He went on to play at Lipscomb University, where he earned a BBA in Marketing and an MBA while playing with friend and Atlanta Hawk, Garrison Mathews.
After college, Alex turned his focus to sports management, joining Montgomery Sports Group as a junior NBA agent in November 2022. At just 23, he became the youngest certified NBPA agent, working closely with NBA players, college players, and coaches. Each summer, he develops individualized training programs to support player growth.
Committed to sharing his expertise, Alex values the opportunity SFS provides to impact and inspire young athletes:
“I am passionate about helping the youth through my expertise and experience. SFS has given me an amazing opportunity to impact young players, and I will do just that.”